On 12 August 1846 William John Thoms, under the pen name Ambrose Merton, wrote a letter to The Athenaeum magazine. It was published on 22 August. In it Thoms wrote of 'what we in England designate as Popular Antiquities, or Popular Literature (though by-the-bye it is more a Lore than a Literature, and would be more aptly described by a good Saxon compound, Folklore, - the Lore of the People)' (1).
It's the start of a great exploration, so it's no surprise that folklorists take it seriously. Last year's Folklore Society weekend on Death in Legend and Tradition was held in Brompton Cemetery, where Thoms is buried. On behalf of the Society Dr Jonathan Roper laid a wreath at Thoms's grave (top) and gave a short eulogy (left). Jonathan's article on 'Thoms and the Unachieved "Folk-Lore of England"' is available free here.
I'm pleased to commemorate the occasion, and give credit where it's due.
1: The letter is reprinted in The Study of Folklore, ed. Alan Dundes (Englewood Cliffs, NJ: Prentice-Hall, 1965), pp. 4-6.